The company’s three brands – Russell Stover, Whitman’s and Pangburn’s - are sold throughout the United States in company-owned retail stores and 70,000 wholesale accounts. Russell Stover Chocolates is a leader in the manufacturer of boxed chocolates.
#RUSSELL STOVERS SALESX PDF#
Experience working with Adobe PDF files.Proficiency with Microsoft Outlook, Excel, Word), database and web-based applications.Prior success in Business to Business Inside Sales.Two years of inside sales experience in a call center environment.TO BE CONSIDERED AN APPLICANT FOR THE INSIDE SALES REPRESENTATIVE POSITION, YOU MUST SHOW HOW YOU MEET THE BASIC QUALIFICATIONS AS OUTLINED IN THE REQUIREMENTS. Deliver outstanding customer service to our customers while performing basic order entry and support services such as providing order status, sales materials, payment status and more.Mine web sites to find contacts at target companies occasionally.Inform customers of new product launches, product changes and promote distribution of existing products.Make compelling selling presentations to customers about our seasonal and everyday products via telephone and email.The hours for the Inside Sales Representative position are either 8:00 am - 4:30 pm or 9:00 am - 5:00 pm, Monday - Friday. The Inside Sales Representative reports to the Manager – Inside Sales. The Inside Sales Representative position is ideal for individuals with a passion or experience in highly customer focused industries like sales, retail, or hospitality. The Inside Sales Representative generates revenue, achieves monthly and annual revenue goals, develops new business and grows market share by using a variety of customer centric sales programs. It is being rolled out primarily on digital and social media platforms, but includes a small print component.The Inside Sales Representative for Russell Stover Chocolates is responsible for selling in seasonal and everyday product and making product recommendations for a dedicated territory of existing accounts. 31 and includes static images and banners. It sees strong sales at Easter and is the number two brand at Valentine’s Day. The fourth quarter of the year, which coincides with the holiday season, is an important one for the chocolate maker, although Woodburn says Russell Stover sales don’t skew as much towards the holidays as some of its competitors. Its price point makes it more of approachable than other brands, more of an “everyday box of chocolates,” according to Woodburn. Often, they’re people who like entertaining and socializing, but they’re not necessarily the “formal gift giver.” Compared to some of Lindt’s other brands, whose products are more commonly given as hostess gifts and eaten later, Russell Stover chocolates are more likely to be opened and shared right away. Russell Stover chocolate buyers skew female and tend to be part of the 40-plus demographic, Woodburn says. “If sharing a box of chocolates is a social occasion,” he says, “then the discussion around all the different flavours and the assortment that is in the box is the conversation starter.” Seeing as the box of chocolates is what Woodburn describes as a “mature category” that is relatively quiet, the brand wanted to take an unconventional and somewhat cheeky approach in an attempt to stand out. While Russell Stover has been around since the early 1920s, its consumer research showed that many people have heard of but never purchased its products. Woodburn, senior director of marketing at Lindt & Sprüngli Canada, says the campaign was launched to raise consideration for the brand. That’s alright, the campaign tagline suggests, because, “With so many to love, you don’t gotta love them all.”
The most popular flavours disappear first, because whether it’s mint, caramel or coconut, not everyone loves all of the 16 varieties contained each box.
#RUSSELL STOVERS SALESX SERIES#
The campaign launched this week and includes a series of six- and 15-second video spots created by Grip, with Vizeum on media. Each video begins by showing Russell Stover chocolates being eaten in a pattern. That’s the idea behind chocolate brand Russell Stover’s first advertising campaign in Canada. Forrest Gump may believe that “You never know what you’re gonna get” when life hands you a box of chocolates, but in reality, most of us know to expect at least one flavour we’d rather do without.
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